our association

We work in small, focused groups to develop agile ecosystems devoted to increasing the quality of life of our members and their customers.

We thank particularly the following persons, without whom this adventure would not be what it is today. Please, find below their testimonies.

Kudos to and from members and partners!

Irene Pak, global Artificial Intelligence and Data Technology Lab at BM


« The why-how concept brought new ways of thinking in describing AI use cases, from both business and technical perspectives, which we have adopted. The approach connected us with different stakeholders, to raise awareness of AI opportunities in different business areas, and to help define and shape the use cases when appropriate. As it built a stronger bridge between IT and the business, the why-how deliverables contributed to establish our Lab as a trusted partner in BMS. »

Steve Cofone, director IT Business Partnering, global Medical capabilities at BMS


« The why-how approach allowed us to consider a different lens in discussions, with the ability to understand the lineage of capabilities to overall strategy. This thought process is valued and those who possess this capacity can drive lasting change. The dynamic around the why-how strategy mapping objectively challenges the value of new proposed tools, promoting enterprise standards and strategic imperatives. »

Stijn and Kim Scheffer-Madan – Co-founder of Stijn Foundation
Milind Madan – Co-founder of Stijn Foundation


Kim and Milind are extraordinary Duchene patient ambassadors. Kim is also a very convincing circular economy performance expert and Milind a recognized digital transformation consultant.

Luca Allaria – professional coach and business communication expert.


With a high proficiency in simplifying technical and complex matters, Luca helped us to develop the coaching chapter of the why-how approach and to fine-tune this website.

Vincent Fouchier – Metropolitan strategies expert


« As Director of Paris and Marseille metropolitan development programs, I have been reviewing why-how strategy mapping analyses, since 2015, to improve the way we highlight our objectives and organize project portfolios. At an international level, the why-how tools also helped us align with United Nations Sustainable Development Goals and language. As Chair of the OECD working party on urban policy, I also see how much such an innovative method can help. »

Guillaume de Montauzon – co-founder – engineer, financial advisor, musician


With a true passion for Artificial Intelligence, Guillaume developed the first why-how application. Called DocProd, it allowed the translation of text documents into graphical why-how propositions.

Denis Fouchier – co-founder – business analyst and IT business partner


30 years experience helping businesses and associations to get the most of the latest technologies convinced Denis that more could be done